Image of Facebook screen

Using the Facebook Campaign Budget Optimization Tool

A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to[…]

Read more
What it Means to Provide Value as a Digital Marketer

What it Means to Provide Value as a Digital Marketer

Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our[…]

Read more