Spotify CMO Seth Farbman Is Leaving the Company – Adweek

Seth Farbman is saying goodbye to Spotify.

The company’s CMO, who has been in the position for three and a half years, will be leaving the post at the end of September to “pursue other opportunities.” Until then, he will play a role in the transition. The news was announced in a U.S. Securities and Exchange Commission (SEC) filing.

“I came to Spotify to build a world class marketing organization and establish the Spotify brand as the leader in music, culture and innovation,” Farbman said in a statement that accompanied the SEC filing. “By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing—we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.”

Spotify founder and CEO Daniel Ek thanked Farbman in the filing for his “hard work” during his tenure and said he played “a pivotal role in establishing our brand around the globe and building the remarkable team that will carry us into the future.”

Under Farbman’s leadership, Spotify has produced several memorable campaigns, most notably those that leaned on the music streaming service’s user data with humorous results. Others included a collaboration with director David Fincher and a subway station takeover that paid homage to David Bowie. Before moving to Spotify, Farbman served as CMO of Gap.

Spotify has not announced who Farbman’s replacement will be. The company declined to provide additional comment.

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